ADIDAS TEAMGEIST by North Kingdom for Adidas

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Industry Sportswear, Athletic Footwear & Accessories
Media Print, Magazine & Newspaper
Market Sweden
Agency North Kingdom
Creative Director David Eriksson
Producer Mia Wallmark
Released November 2009

Credits & Description

Category: Animation
Advertiser: ADIDAS
Product/Service: ADIDAS
Date of First Appearance: Nov 5 2009 12:00AM
Entrant Company: NORTH KINGDOM, Skelleftea, SWEDEN
Entry URL:
Creative Director: David Eriksson (North Kingdom)
Lead Art Director: Robert Lindström (North Kingdom)
Account Director: Roger Stighäll (North Kingdom)
Lead Producer: Marcus Ivarsson (North Kingdom)
User Experience Designer: Linus Nilsson (North Kingdom)
3D-Artist: Mathias Lindgren (North Kingdom)
3D-Artist: Daniel Wallström (North Kingdom)
Flash Developer: Hans Eklund (North Kingdom)
Flash Developer: David Lundmark (North Kingdom)
Producer: Mia Wallmark (North Kingdom)
Animator: Mikael Forsgren (North Kingdom)
Planner: Sonja Lakner (North Kingdom)
Sound Design: (Dinahmoe)
3D-Artist: Lucian Trofin (North Kingdom)
Film Director: Ted Kjellson (Direktörn & Fabrikörn)
Post Production: Johan Forslund (Dreamfield)
Strategist: Clemens Dopjans
Assistant Art Director: Kalle Engström (North Kingdom)
3D-Artists: (Important Looking Pirates)
Post production/3D: (Fido)

English Synopsis
In November 2009 the new kit for the German national football team for the World Cup in SouthAfrica 2010 launched. Having centred the DFB communication in classical ATL channels in the past, Adidas were now looking for a cutting edge approach with a web-based centrepiece. The main objective was to create hype around the team and its new jersey, and in the long run, anchor Adidas as the leading football brand in Germany. The campaign, targeted towards German football fans, is driven by the idea of team spirit, the fun of the game and the design of the new DFB jersey.