Adidas Print GAME FACES by TBWA\ Berlin

Adsarchive » Print ads » Adidas » GAME FACES


Pin to Collection
Add a note
Industry Sportswear, Athletic Footwear & Accessories
Media Print, Magazine & Newspaper
Market Germany
Agency TBWA\ Berlin
Creative Director Vesna Koselj
Art Director Andrew Morgan, Lucio Regner
Released April 2011

Credits & Description

Category: Best Online Advertising in a Promotional Campaign
Advertiser: ADIDAS
Product/Service: ADIDAS
Chief Creative Officer: Stefan Schmidt (TBWA Berlin)
Chief Creative Officer: Kurt Georg Dieckert (TBWA Berlin)
Creative Director: Vesna Koselj (TBWA Berlin)
Creative Director: Lucio Regner (TBWA Berlin)
Art Director: Andrew Morgan (TBWA Berlin)
Art Director: Lucio Regner (TBWA Berlin)
Idea: Christoph Bielefeldt
Idea: Philipp Doerner
Graphic Design: Andrew Morgan (TBWA Berlin)
Graphic Design: Ricardo Mueller (TBWA Berlin)
Creative Developer: Nils Hartmann (TBWA Berlin)
Experience Architect: Erik Scholz (TBWA Berlin)
Account Manager: Falk Lungwitz (TBWA Berlin)
Project Manager: Christian Waller (TBWA Berlin)
Art Buying: Martina Kersten (TBWA Berlin)
Post Production: (Nureg)
Digital Production: (E-Graphics)
Digital Production: (Rocani)
Media placement: Internet - Microsite - 4 April 2011
Media placement: Outdoor - Posters - Streets In Germany, Austria And Switzerland - 4 April 2011

Describe the objective of the promotion.
To introduce their new brand anthem, adidas is all in, adidas wanted to celebrate all their stars - from fans, to artists and the top athletes of the world.

Describe how the promotion developed from concept to implementation.
We created a virtual wall of fame where each and all were invited to show their game face and become an adidas star. Then we turned the virtual wall of fame into reality - by printing all the posted images and filling the streets of Germany, Switzerland and Austria with them.

Describe the success of the promotion with both client and consumer including some quantifiable results.
People shared not only the virtual posters but also the real ones that they found with the help of the map on the site. In only 2 weeks, 3,279 game faces uploaded.104,562 people voted for the best posters. 15,000 posters were printed.