|Industry||Sportswear, Athletic Footwear & Accessories|
|Media||Print, Magazine & Newspaper|
|Executive Creative Director||Andy Blood|
|Creative||Jessica Neale, Matt Watts|
|Account manager||Samantha Macaulay|
|Digital Creative Director||Ross Howard|
Credits & Description
2011 marks the first year that adidas has offered a full compliment of Super Rugby supporters' apparel. Rather than creating a traditional catalogue, the website showcased the new range using a mix of video and flash animation to create a series of interactive videos on the adidas Super Obsessed website.