|Industry||Sportswear, Athletic Footwear & Accessories|
|Media||Print, Magazine & Newspaper|
|Creative Director||Joao Paulo Martins, Carlos Furnari Business Director, Dean Maryon|
Credits & Description
Shoes designed not to be noticed.' This was the basic idea behind the fall/winter '08 running campaign. We arrived at this because we hit on the truth that you really only notice your running shoes when they feel bad.