Adidas Print THE MATCH TRACKER by 180 Kingsday

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Industry Sportswear, Athletic Footwear & Accessories
Media Print, Magazine & Newspaper
Market Netherlands
Agency 180 Kingsday
Executive Creative Director Matthew Atkatz
Creative Director Todd Bois
Art Director Matthew Steenburg
Copywriter Peter Albores, Emma Vans-Colina
Released April 2010

Credits & Description

Category: Interactive Tools (for PCs, MACs, etc)
Product/Service: SPORTSWEAR
Agency: 180 AMSTERDAM
Date of First Appearance: Apr 10 2010 12:00AM
Entry URL:
Executive Creative Director: Matthew Atkatz (180 / Riot)
Creative Director: Todd Bois (180 / Riot)
Art Director: Matthew Steenburg (180 / Riot)
Copywriter: Emma Vans-Colina (180 / Riot)
Director of Digital Production: Peter Bassett (180 / Riot)
Digital Producer: Sandra Durham (180 Amsterdam)
Category Director: Matt Jennings (180 / Riot)
Business Affairs Manager: Pamela Villaflores (180 / Riot)
Digital Production Company: (Group 94)
Digital Production Company: (District 01)
Chief Creative Officer: Andy Fackrell (180 Amsterdam)
Copywriter: Peter Albores

English Synopsis
THE ASSIGNMENT Highlight adidas' commitment to innovation in the sport of Football and celebrate the ongoing partnership between UEFA and adidas Football. THE IDEA A new way of looking at the game. A new way to improve your game. We created a data visualisation tool, using real-time data from the UEFA Champions League matches. The revolutionary tool gives footballers a new perspective on the game to help them become better players. Through a partnership with UEFA and Opta Sports (foremost data provider in world-wide sports), adidas can show football data in a way that has never been done before. Players and fans gain a deeper understanding of game play through the team and individual players points-of-view. Users can select an individual player to see how plays unfold and where they play most successfully on the pitch – and then take that knowledge into their own game. As an added social component, footballers and fans can share specific moments of Champions League matches with their teammates to further the discussion and look at in-depth statistics about players. Infographics generated from specific key moments of matches and players’ performances are displayed to give users the full picture of the matches.