|Media||Print, Magazine & Newspaper|
|Market||Hong Kong SAR China|
|Executive Creative Director||James Procter|
|Creative||Joe Chow, Mike Wu, Ken Hui, Louis Fung, Annie Loo|
Credits & Description
The campaign, created by TBWAHong Kong, was filmed in Capetown South Africa using a safari theme as an analogy to highlight the dangers of complacency when selecting critical Illness coverage.