Aides Print GRAFFITI by TBWA Paris

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Industry Public awareness
Media Print, Magazine & Newspaper
Market France
Agency TBWA Paris
Director Yoann Lemoine
Executive Creative Director Remi Noel, Eric Holden
Designer Barthélémy Maunoury
Producer Jerome Denis
Released January 2010

Credits & Description

Category: Viral Video
Advertiser: AIDES
Product/Service: AIDES
Date of First Appearance: Jan 17 2010 12:00AM
Entrant Company: TBWA\PARIS, FRANCE
Entry URL:
Vice President: Anne Vincent (TBWA\Paris)
Advertising Supervisor: Véronique Fourniotakis (TBWA\Paris)
Account Director: Anne-Laure Brunner (TBWA\Paris)
Executive Creative Director: Eric Holden & Rémi Noel (TBWA\Paris)
Copywriter/ Artistic Director: Ingrid Varetz (TBWA\Paris)
TV Producer: Maxime Boiron / Virginie Chalard (TBWA\Paris)
Director: Yoann Lemoine (Wanda Production)
Producer: Jerôme Denis (Wanda Production)
Post-Producer: Pascal Giroux (Mikros Image)
Post-Producer: Olivier Glandais (Wanda Production)
Designer: Barthélémy Maunoury
Lead Animation 2D: Yves Bigerel (Wanda Production)
Animation 3D: Morgan Sage / Mickael Nauzin (Wanda Production)
Compositors: Fabrice Smadja / Pascal Bonifay (AOC-Attention O Chiens)

English Synopsis
AIDES is the leading association fighting against aids in France, leading the way in all the battles for that matter: discrimination, tolerance and open-mindedness. Despite preventive actions on the field, massive communication remains essential. Graffiti, the new TVC from the agency, has already taken up the challenge with almost 3 million spontaneous views on youtube. Assertive yet hilarious, Graffiti delivers the message in the most efficient manner... This TVC celebrates happy sex... as long as it is safe. It’s also a reminder that condoms can be seen as an appealing asset ! More stuff are to be released in the next months to keep building the world of Willy the graffiti… talk soon then !