Aides Print Love by TBWA Paris

Adsarchive » Print ads » Aides » Love


Pin to Collection
Add a note
Industry HIV/AIDS
Media Print, Magazine & Newspaper
Market France
Agency TBWA Paris
Executive Creative Director Benjamin Marchal, Faustin Claverie
Art Director Swann Richard, François Claux
Copywriter Swann Richard, François Claux
Typographer Maxime Rebière
Released December 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Aides
Agency: TBWA
Geo: France
Advertising Agency: TBWA\Paris, France
Client Team: Christian Andreo, Nathalie Gautier, Antoine Henry, Charmaine Da Costa Soares
Account Management: Anne Vincent, Véronique Fourniotakis, Marion Floch, Thomas Devynck
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Directors / Copywriters: François Claux, Swann Richard
Sound Producing: TBWA\Else
Chief Executive Officer: Maxime Boiron
Head of Sound and Music: Olivier Lefebvre
Music Producer: Fabrice Pouvreau
Music AD: Ferdinand Huet
Composer: Nicolas Neidhardt
Arrangement: Guillaume Le Guen, Sebastien Cannas
Print Producing: Laurence Collavini
Typographer: Maxime Rebière
Published: November 2017
A short text, two possible readings, the campaign reveals with poetry the importance of preserving love and continuing the struggle, with a new mode of action: the donation by SMS.
While all the tools exist to end the epidemic, more than 6000 new infections occur each year in France. HIV remains a major public health problem in France, and internationally where the epidemic continues to wreak havoc.
At the individual level, people living with the virus still suffer from too much discrimination. The fear of contamination should no longer condition our relationship with HIV-positive people. Today, thanks to the effectiveness of treatments, they can live a normal life and do not transmit the virus anymore!
«Nothing should replace love »
That’s the reason why, on December 1st, World AIDS Day, AIDES and TBWA\Paris launch a new awareness campaign and appeal for donations.
« We want to remobilize opinion and call to support the fight of our association against the AIDS virus, but also against hatred and stigmatization. The fight against AIDS has always been a bearer of strong values, especially solidarity. Solidarity with people living with the virus, solidarity with vulnerable people, solidarity with our friend in developing countries » says Aurélien Beaucamp, President of AIDES.