Piano by TBWA\ Paris for Aides

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Piano

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Industry HIV/AIDS
Media Print, Magazine & Newspaper
Market France
Agency TBWA\ Paris
Executive Creative Director Benjamin Marchal, Faustin Claverie
Art Director Skrzypczak Sébastien, Sébastien Skrzypczak, Morgane Alexandre
Photographer Mathieu César
Released November 2016

Credits & Description

Media: Print
Category: Public interest
Client: French NGO AIDES
Credits : «REVELATION »
Advertiser: Aides
Advertising Agency : TBWA\PARIS
Advertisers Handlers: Christian Andreo, Nathalie Gautier, Antoine Henry, Charmaine Da Costa Soares
Account Handlers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Mirella Ghil
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Directors: Sébastien Skrzypczak, Morgane Alexandre
Art Buyers: Carine Galluffo, Alexis Antigny
Print Producer: Laurence Collavini
Photographer: Mathieu César
Production : Iconoclast Image

Before World AIDS day, the French NGO AIDES reveals to the general public a piece of information that might just change everything. It's a piece of information that is widely approved by the scientific community but that still hasn't made its way to the general public: an HIV-positive person following treatment no longer transmits the virus. Anti-retroviral drugs are now so efficient that they make the virus undetectable in the bloodstream and sexual fluids of affected people. Hence, HIV-positive people no longer transmit HIV, even when having unprotected sex. Such a piece of information completely spins on their head the representations people have of HIV-positive people.