Aigle Print Kittens, 2 by BETC, Rita

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Kittens, 2

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Industry Shoes
Media Print, Magazine & Newspaper
Market France
Agency BETC
Creative Director Florence Bellisson
Art Director Valerie Chidlovsky
Agency Rita
Copywriter Jane Girard
Photographer Laurent Humbert
Released March 2014

Awards

30ème Grand Prix de la Publicité Presse Magazine, 2015
The Winner MODE Shortlist

Credits & Description

The leading manufacturer of rubber footwear and fashion, Aigle, is unveiling the 3rd phase of the saga of its iconic founding product: Wellington boots. After Chantebelle and Aiglentine, it is now Miss Juliette's turn to pose before the camera. Inspired by a model of the 'sixties, Miss Juliette is a feminine-looking smart urban boot available in three models. Handmade in France, Miss Juliette is not the only heroine of the story this time. Combined with a trench coat, another of this brand's iconic products, Aigle has created an original vintage chic look to enable its customers to follow fashion and stay glamorous even in the rain. Agency: BETC, Paris.
Media: Outdoor
Category: Clothing & footwear
Client: AIGLE
Agency: BETC Paris
Production: RITA Films
Country: France
Creative Director: Florence Bellisson
Art Director: Valérie Chidlovsky
Copywriter: Jane Girard
Photographer: Laurent Humbert
BRAND MANAGEMENT: Romain Guinier, PDG
Gideon Day, Directeur Artistique
Laure Arnold, Directrice Marketing Marie-Andrée Jezequel, Directrice de la Communication
Morgane Tocco, Chargée de communication
AGENCY MANAGEMENT: Marielle Durandet / Olivia Abols