Air New Zealand Print Remember when ads used to look like this? by True New Zealand

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Remember when ads used to look like this?

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Industry Airlines
Media Print, Magazine & Newspaper
Market New Zealand
Agency True New Zealand
Executive Creative Director Craig Pethybridge
Creative Director Ian Sweeney, Dom Antelme
Art Director Melissa Chardet
Copywriter Scott Moyes
Designer Jen Sievers
Released February 2016

Credits & Description

Air New Zealand wanted to tell the country about its 75th Anniversary exhibition at the Auckland museum. So agency True invited people to join us on a trip down memory lane. We created an old-fashioned long copy ad that took the reader on a journey through the airline's rich history. And we did more than just tell them what to expect at the exhibition. We gave them an emotion ride and reminded them why they should feel proud of Air New Zealand's achievements and prompted them to come celebrate them at the exhibition.
Media: Print
Category: Travel, transport & tourism
Client: Air New Zealand
Agency: True
Country: New Zealand
Executive Creative Director: Craig Pethybridge
Creative Director: Dom Antelme
Creative Director: Ian Sweeney
Art Director: Melissa Chardet
Copywriter: Scott Moyes
Designer: Jen Sievers
Senior Account Manager: Jess Standidge
Jodi Williams – Head of Global Brand Development
Susan Davidson – Global Brand Engagement Manager
Danelle Mouat – Brand Communications Specialist
Andrea Scotland and Jennifer Smitheram – 75th Anniversary Project Manager
OMD - Penelope Burns – Client Services Director, Jonathan Sorensen & Jack Plowright – Account Manager