AirAsia Print Hotel by BBDO Bangkok

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Industry Airlines
Media Print, Magazine & Newspaper
Market Thailand
Agency BBDO Bangkok
Chief Creative Officer Suthisak Sucharittanonta, Anuwat Nitipanont
Creative Director Pitha Udomkanjananan
Art Director Nuttawee Pisanprechatam
Copywriter Chanyoot Weeranorapanit
Released May 2018

Credits & Description

Media: Print
Category: Travel, transport & tourism
Client: Air Asia
Agency: BBDO Bangkok
Country: Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Chief Creative Officer: Anuwat Nitipanont
Creative Director: Pitha Udomkanjananan
Art Director: Nuttawee Pisanprechatam
Copywriter: Chanyoot Weeranorapanit
Producer: Thananya Tagoporn
Creative Group Head: Thiti Boonkerd
Chairman: Suthisak Sucharittanonta
Account Manager: Mira Komolwanich
Synopsis:
BBDO Bangkok has released a lovely print campaign to encourage Thais to travel on AirAsia during the week, rather than over the weekend when Thailand's tourist destinations are more busy. The Thai AirAsia campaign perfectly illustrates the benefits of mid week travel. This is the second "Weekdays" campaign from the agency that pushes mid week travel. The first campaign was released in 2015.