Airwick: BUCKET 1 by Euro Rscg Warsaw for Airwick

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Industry Air Fresheners
Media Print, Magazine & Newspaper
Market Poland
Agency Euro Rscg Warsaw
Art Director Rafał Ryś Isobar Poland
Copywriter Magdalena Banasik
Photographer Paweł Fabjański
Released June 2011

Awards

Cannes Lions 2011
Press Lions Household: Cleaning Products Silver

Credits & Description

2 of 3 Campaign
Type of Entry: Newspaper and Magazine
Type of Entry: Product & Service
Category: Household: Cleaning Products
Title: BUCKET 1
Advertiser/Client: RECKITT BENCKISER
Product/Service: AIR WICK
Entrant Company: EURO RSCG WARSAW, POLAND
Advertising Agency: EURO RSCG WARSAW, POLAND
Chief Creative Officer: Jacek Szulecki
Art Director: Rafał Ryś
Copywriter: Magdalena Banasik
Art Buyer: Magdalena Matuszewska
Photographer: Paweł Fabjański
English Translation of Main Headlines:
An air-freshener system that activates when it senses movement. You will smell it when you come in.

The Print Ad titled Airwick: BUCKET 1 was done by Euro Rscg Warsaw advertising agency for Airwick in Poland. It was released in Jun 2011.