Airwick Print AirWick: Bucket, 2 by Euro Rscg Warsaw

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AirWick: Bucket, 2

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Industry Air Fresheners
Media Print, Magazine & Newspaper
Market Poland
Agency Euro Rscg Warsaw
Creative Director Jacek Szulecki
Art Director Rafał Ryś Isobar Poland
Copywriter Magda Banasik, Magdalena Banasik
Photographer Paweł Fabjański
Released April 2011


Cannes Lions 2011
Press Lions Household: Cleaning Products Silver

Credits & Description

AirWick with motion sensor
Advertising Agency: EuroRSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Rys
Copywriter: Magda Banasik
Photographer: Pawel Fabjanski
Published: April 2011
2 of 3 Campaign
Type of Entry: Newspaper and Magazine
Type of Entry: Product & Service
Category: Household: Cleaning Products
Title: BUCKET 1
Advertiser/Client: RECKITT BENCKISER
Product/Service: AIR WICK
Advertising Agency: EURO RSCG WARSAW, POLAND
Chief Creative Officer: Jacek Szulecki
Art Director: Rafał Ryś
Copywriter: Magdalena Banasik
Art Buyer: Magdalena Matuszewska
Photographer: Paweł Fabjański
English Translation of Main Headlines:
An air-freshener system that activates when it senses movement. You will smell it when you come in.