Al Ain Zoo: World Water Day by Y&R Abu Dhabi for Al Ain Zoo

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Al Ain Zoo: World Water Day

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Industry Zoos
Media Print, Magazine & Newspaper
Market United Arab Emirates
Agency Y&R Abu Dhabi
Creative Director Zorzi El Hoyek
Art Director Anoop Chandran
Copywriter Adnan Khalid
Photographer Abdul Nasser
Illustrator Sunil Das
Released July 2012

Awards

Mena Cristal Awards 2013
Outdoor NGO / Great Cause / Charity / Public Interest Emerald (Bronze)

Credits & Description

Media: Ambient
Geo: United Arab Emirates
Category: Recreation & Leisure
Agency: Y&R
Brand: Al Ain Zoo
Stop draining the planet. Use water wisely.
On the occasion of World Water Day (22 March), we came up with this idea to tackle the problem right at the source. We created a sticker (shown in the picture) to persuade people not to drain the planet. Whenever someone came to use the tap, he/she was reminded of what might happen if the world’s water resources dried up.
Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Art Director: Anoop Chandran
Copywriter: Adnan Khalid
Photographer : Abdul Nasser
Illustrator: Sunil Das
Additional credits: Rouba El Lababidi, Ali Zayat , Maher Daouk, Pramod K R