Al Ain Zoo Print Al Ain Zoo: World Water Day, Tree by Y&R Abu Dhabi

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Al Ain Zoo: World Water Day, Tree

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Industry Zoos
Media Print, Magazine & Newspaper
Market United Arab Emirates
Agency Y&R Abu Dhabi
Associate Creative Director Abdul Nasser
Creative Director Zorzi El Hoyek
Copywriter Adnan Khalid
Released July 2012

Credits & Description

Media: Outdoor
Geo: United Arab Emirates
Category: Recreation & Leisure
Agency: Y&R
Brand: Al Ain Zoo
Think about what you could save when you save water.
On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see.
Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Associate Creative Director: Abdul Nasser
Copywriter: Adnan Khalid
Illustrators: Jeru Ben, Srinivas Sarma
Account executive: Rouba El Lababidi