Albert Heijn (AH) Print APPIE FROM ALBERT HEIJN by ICEMOBILE, Muse Amsterdam

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Industry Supermarkets
Media Print, Magazine & Newspaper
Market Netherlands
Agency Muse Amsterdam
Copywriter Pascal Boogaert, Danielle Van Hengst
Released November 2009

Credits & Description

Category: Interface & Navigation
Advertiser: ALBERT HEIJN
Product/Service: SUPERMARKET
Date of First Appearance: Nov 12 2009 12:00AM
Entrant Company: ICEMOBILE, Amsterdam, THE NETHERLANDS
Entry URL:
Concept and Art Direction: Sander Ejlenberg (Muse Amsterdam)
Copywriter: Pascal Boogaert (Muse Amsterdam)
Copywriter: Danielle van Hengst (Muse Amsterdam)
Design: Kevin Kalle (Muse Amsterdam)
Design: Reinout Dullaart (Muse Amsterdam)
Illustration-Animation: Mehdi Assem (Muse Amsterdam)
Project Manager: Eduard Ouwehand (IceMobile)
Lead Development: Steven Kramer (IceMobile)
Development: Arjan Duijzer (IceMobile)
Development: Joris Kluivers (IceMobile)
Development: Evan Kluin (IceMobile)
Development: Daniel de Vries (IceMobile)
Account: Tim Krengel (IceMobile)
Interaction Design: Olivier Slabbers (Muse Amsterdam)
Interaction Design: Jaap Leving (Muse Amsterdam)
Interaction Design: Inge Kuijpers (Muse Amsterdam)
Animation: Mathijs Luijten (Muse Amsterdam)
Manager Special Media: Jeroen Blaauw (Albert Heijn)
Manager Concept Development: Susanne Ferguson (Albert Heijn)

English Synopsis
For Holland’s largest supermarket Albert Heijn, we created Appie. An iPhone app that was created on the premise of helping their customers with daily needs. Therefore we created relevant features that make shopping and cooking easier and smarter, based upon the ‘Can I help you?’ pay-off. Features include a shopping list that organises based on the ailes of your favourite supermarket, and a comprehensive recipe finder with a cooking mode. We even developed a special iPhone holder for your counter top. To activate users and stimulate buzz after the launch, we hid easter eggs inside the shopping list.