Christmas merry by BBDO Moscow for Alka-Seltzer

Adsarchive » Print ads » Alka-Seltzer » Christmas merry

Christmas merry

Pin to Collection
Add a note
Industry OTC Medicines (Pain Relievers, Cold & Flu)
Media Print, Magazine & Newspaper
Market Russia
Agency BBDO Moscow
Released June 2013

Awards

Golden Drum 2013
Press Health, beauty & fashion Silver Drum

Credits & Description

Client: Alka-Seltzer (BAYER)
The aim of this print campaign is to convince the consumer that they should take Alka-Seltzer after the party and don’t lose the next day.
Idea NEXT MORNING EVEN AFTER HARD PARTIES YOU’LL BE HAPPY TO WAKE UP WITHOUT A HANGOVER.
Solution DEVELOP A SERIES OF PRINT ADS OF THE BIGGEST BOOZY OCCASIONS LIKE NEW YEAR’S EVE, BIRTHDAYS AND CHRISTMAS. THROUGH A SIMPLE TWIST OF THE PHRASE, WE HIGHLIGHT THE KEY PRODUCT BENEFIT OF NOT HAVING A HANGOVER THE FOLLOWING DAY.
Media: Print
Category: Pharmaceutical
Advertising Agency: BBDO, Moscow, Russia
Chief Creative Officer – Igor Lutz
Creative Director – Mihai Coliban
Senior Art Director – Aaron John Nielsen
Copywriter – Andrey Sivkov
Producer – Marina Shponko
Account Director – Darya Arkharova
Senior Account Manager – Boris Sorokin
Production Studio – ‘Masked Brothers’