ADISYNTH by TBWA\Neboko Amsterdam for Adidas

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ADISYNTH

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Industry Sportswear, Athletic Footwear & Accessories
Media Print, Magazine & Newspaper
Market New Zealand
Agency TBWA\Neboko Amsterdam
Executive Creative Director Andy Blood
Creative Director Ross Howard
Copywriter Corey Chalmers
Designer Prentice Porter
Released June 2009

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: ADIDAS
Product/Service: ALL BLACKS SPONSORSHIP
Agency: TBWA\TEQUILA\DIGITAL\SHIFT
Date of First Appearance: Jun 17 2009 12:00AM
Entrant Company: TBWA\TEQUILA\DIGITAL\SHIFT , Auckland, NEW ZEALAND
Entry URL: http://www.somesites.co.nz/adisynth/cannescyber/
Executive Creative Director: Andy Blood (TBWA \ Tequila \ Digital \ Shift)
Account Director: Blake Crosbie (TBWA \ Tequila \ Digital \ Shift)
Senior Interactive Producer: Sarah Crosswell (TBWA \ Tequila \ Digital \ Shift)
Creative Director: Ross Howard (TBWA \ Tequila \ Digital \ Shift)
Designer: Prentice Porter (TBWA \ Tequila \ Digital \ Shift)
Developer: Paul Hutcheon (TBWA \ Tequila \ Digital \ Shift)
Copywriter: Corey Chalmers (TBWA \ Tequila \ Digital \ Shift)
Account Manager: Sam Macaulay (TBWA \ Tequila \ Digital \ Shift)

English Synopsis
The team poster is always a hotly anticipated souvenir. 2009 was the chance to make fans feel even closer to the team, by winning the chance to be on the playing pitch during the pre-match national anthem to photograph the team for the official team poster. Thousands of other fans also received free cameras at the game (if spotted wearing a jersey), to photograph their part of a unique, multiple angle online poster at www.ishotthe2009allblacks.com.