LEGEND DEAN by King James for Allan Gray

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LEGEND DEAN

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Industry Investments
Media Print, Magazine & Newspaper
Market South Africa
Agency King James
Art Director Karin Barry Mccormack
Copywriter Paige Nick
Photographer Caroline Mcclelland
Account Supervisor Laurel Mader
Released April 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: ALLAN GRAY
Product/Service: INVESTMENT COMPANY
Agency: KING JAMES
Copywriter: Paige Nick
Art Director: Karin Barry-McCormack
Account Supervisor: Laurel Mader
Advertiser's Supervisor: Tracy Hirst
Photographer: Caroline McClelland
Type Of Ad: Magazine
Date of First Appearance: Apr 22 2010 12:00AM
Entrant Company: KING JAMES, Cape Town, SOUTH AFRICA

English Translation of Main Headlines
Allan Gray is a South African investment company that has always focussed on long-term investing. The aim of this magazine execution was to single-mindedly illustrate the benefits of time, particularly when it comes to investing. We did this by illustrating icons of our generation who died too young, and showing how much more they could have achieved had they been given more time.