WAITY KATY by King James for Allan Gray

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WAITY KATY

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Industry Investments
Media Print, Magazine & Newspaper
Market South Africa
Agency King James
Art Director Karin Barry Mccormack
Copywriter Paige Nick
Released November 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: ALLAN GRAY
Product/Service: INVESTMENT COMPANY
Agency: KING JAMES
Type Of Ad: Newspaper
Date of First Appearance: Nov 21 2010
Entrant Company: KING JAMES, Cape Town, SOUTH AFRICA
Chief Creative Officer: Alistair King
Copywriter: Paige Nick
Art Director: Karin Barry-Mccormack
Account Manager: Laurel Mader

English Translation of Main Headlines
Allan Gray is a South African investment company that has always focused on long-term investing. Our aim is to illustrate the benefit of a long-term view to our investors and potential investors.

After dating for many years, Prince William finally proposed to Kate Middleton (whom the media had dubbed ‘Waity Katy’) on 17th November 2010. We almost immediately ran this tactical press ad to single-mindedly illustrate how patience, in both life and investing can pay off.

This tactical press ad appeared in the Sunday Newspaper, on the week of the announcement, amidst all the editorial on the engagement.