Allied Irish Bank (AIB) Print The Last Day of Kate & Mick’s Mortgage [image] by Rothco Dublin

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The Last Day of Kate & Mick’s Mortgage [image]

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Industry Banking & Financial Services
Media Print, Magazine & Newspaper
Market Ireland
Agency Rothco Dublin
Executive Creative Director Alan Kelly
Creative Director Ray Swan, Emma Sharkey
Art Director Ray Swan
Copywriter Emma Sharkey
Production Butter.
Director Zak Emerson
Released July 2017

Credits & Description

Client: AIB
Agency: Rothco
Agency Producer: Al Byrnes
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan and Emma Sharkey
Art Director: Ray Swan
Copywriter: Emma Sharkey
Finished Art: David Gallagher and Gerry Cole
Business Director: Jimi McGrath
Account Director: Caitriona Ní Laoire
Account Manager: Karen Kenny
Strategy: Patrick Ronaldson and Casey Smyth
Digital Strategy/Connections: Emer Fitzgerald
Photography: Robert J Wilson
Director: Zak Emerson
D.O.P: Ben Moulden
Photography Retoucher: Robert J Wilson
Music: Dead Light
Post Production: Windmill Lane
Producer: Grainne Tiernan - Butter Productions
Post Production Supervisor: Nicola Pillai
Editor: Lee Hickey
Sound: Locky Butler
Allied Irish Bank and Rothco launch the second phase of their touching campaign ‘The Last Repayment’.
Earlier in the year, they released ‘The Last Day of Kate & Mick’s Mortgage’, seeking to challenge the way that hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ series features real AIB customers who have just completed their mortgage.
The latest story told by Máire is completely her own. She talks about her unique journey and how she returned to Ireland with her two daughters, having lived in France for a number of years. The challenges she overcame in order to find the right house for her family and make it into a home, are brought to life with photos and home videos from the family archive. By showing the end of the process rather than the beginning, Rothco and AIB are continuing to help customers look at this somewhat daunting decision from the perspective of those that have done it and lived to tell the tale.
For AIB, the films are a testament to the belief and determination it takes to create a home – one that AIB backs every day with every new mortgage.
In addition to TV, the campaign will also cover online, video and print. The second burst of the campaign launches 7th July 2017