Soul of Skiing, 2 by Factory Design Labs for Squaw Valley

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Soul of Skiing, 2

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Industry Destinations (Countries & Places), Hotels & Resorts
Media Print, Magazine & Newspaper
Market United States
Agency Factory Design Labs
Creative Director Emily Philpott
Copywriter Alex Ryden
Account manager Megan Gonzalez
Released November 2013

Credits & Description

Factory Design Labs brings the spirit of Squaw Valley and Alpine Meadows to life, eschewing photographing the jaw-dropping resortsâ legendary landscape and scenery in order to focus on the true and meaningful adventures customers are exposed to at the resort.
The integrated campaign includes print, out of home and digital, and takes a more pragmatic approach in conveying the âsoul of skiingâ by treating us to personal and memorable moments that we have all experienced on the slopes and never want to forget.
Category: Travel, transport & tourism
URL: http://www.squaw.com
Client: Squaw Valley / Alpine Meadows
Agency: Factory Design Labs
Country: United States of America
Creative Director: Emily Philpott
Copywriter: Alex Ryden
Assoc Creative Director: Matthew Chiabotti
Senior Copywriter: Jeff Erin
Planner: Meagan Fearnow
Planner: Haley Sevalstad
Account Director: Mietra Beyer
Account manager: Megan Gonzalez