ALS League Print Obituary by Publicis Brussels

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Belgium
Agency Publicis Brussels
Art Director Geert De Rocker
Copywriter Tom Berth, Wim Corremans
Released June 2014


Cannes Lions, 2014
PRESS LIONS Newspaper: Copywriting SILVER

Credits & Description

Brand: ALS League
Media: Print
Category: Public interest
Agency: Publicis
Geo: Belgium
ALS League: Obituary
ALS (Amyotrophic Lateral Sclerosis) is an incurable disease that affects the motor neurons. Patients gradually lose control over their body as paralysis sets in. Muscle group after muscle group fails until the patient dies 2 to 5 years later. They do so fully conscious: ALS does not affect cognitive functions. The cause of the disease remains unclear and the process is currently irreversible. With your help, we can continue researching ALS and keep supporting ALS patients.
Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Tom Berth, Geert de Rocker
Copywriter: Tom Berth
Art Director: Geert de Rocker
Account Manager: Jonas de Wit
Designer / Typographer: Christophe Vantricht
Copywriter: Wim Corremans
English Copywriter: Maarten de Maayer