Altoids Print Esther's Tin by Energy BBDO Chicago

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Esther's Tin

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Industry Chewing-Gum
Media Print, Magazine & Newspaper
Market United States
Agency Energy BBDO Chicago
Chief Creative Officer Andrés Ordoñez
Associate Creative Director Julio Alejandro Atehortua, Agustin Ballerio, Manuel Torres Kortright
Creative Director Pedro Perez, Josh Gross
Art Director Jen Garcia
Copywriter Mishal Jagjivan
Photographer Alberto Oviedo
Released April 2017


Cannes Lions 2017
Print And Publishing Print: Sweet Foods & Snacks Bronze Lion Campaign

Credits & Description

Media: Print
Category: Confectionery & snacks
Title: Esthers Tin
Client: Wrigley/ Altoids
Brand: Wm. Wrigley Jr. Company
Agency: Energy BBDO
Country: United States of America
Managing Director: Jeff Adkins
Chief Creative Officer: Andrés Ordóñez
Creative Director: josh gross
Creative Director: Pedro Pérez
Art Director: Jen Garcia
Copywriter: Mishal Jagjivan
Assoc Creative Director: Alejandro Juli
Assoc Creative Director: Agustín Ballerio
Assoc Creative Director: Manuel Torres-Kortright
Account Director: Jamie DeFer
Studio: Tom Sustan
Retoucher: Ben Gamble
Client Services Director: Lianne Sinclair
Photographer: Alberto Oviedo
Print Producer: Mary Day
Print Producer: Marissa Mandarino
Account team: Layne Steele Paddon
Published: April 2017
Description: Altoids tins have become part of pop culture because people don’t throw them away. The uses of an empty tin are endless, and as a result, old Altoids tins seem to arouse our curiosity whenever we see one. Continuing on our campaign of “Curiously Strong Mints,” we created the line “The Curious Afterlife of a Tin,” which focuses on the tin itself, instead of the mints, and asks the world “What’s in the tins of these curious characters?"
Print advertisment created by BBDO, United States for Altoids, within the category: Confectionery, Snacks.