Altoids Print The Curious Afterlife of a Tin, 2 by Energy BBDO Chicago

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The Curious Afterlife of a Tin, 2

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Industry Chewing-Gum
Media Print, Magazine & Newspaper
Market United States
Agency Energy BBDO Chicago
Chief Creative Officer Andres Ordonez
Executive Creative Director Pedro Perez, Josh Gross
Creative Director Alejandro Juli, Manuel Torres Kortright
Art Director Chris George
Junior Art Director Allie Salzman
Copywriter Paul Carpenter
Junior Copywriter Angela Williams
Released May 2018

Credits & Description

Agency: Energy BBDO, Chicago
Media: Print
Category: Confectionery & snacks
Client: Mars, Inc.
Agency: Energy BBDO, Chicago
Country: United States of America
Chief Creative Officer: Andrés Ordóñez
Executive Creative Director: josh gross
Executive Creative Director: Pedro Pérez
Creative Director: Alejandro Juli
Creative Director: Manuel Torres-Kortright
Art Director: Chris George
Copywriter: Paul Carpenter
Junior Art Director: Allie Salzman
Junior Copywriter: angela williams
Photographer: Alberto Oviedo
Director of Print Production: Mary Day
Director of Studio Operations: Tom Sustan
Print Producer: Marissa Mandarino
Studio Production Artist: Ben Karas
Copy Editor/Print Traffic Manager: Homer Marrs
Executive Art Producer: Liz Miller-Gershfeld
Managing Director: Jeff Adkins
Client Service Director: Lianne Sinclair
Account Director: Jamie DeFer
Media Agency: Mediacom
Media Agency: Starcom
Last year's "The Curious Afterlife of a Tin" campaign invited people to imagine what might be inside of an old Altoids tin once all of the mints are gone. In 2018, we took this concept further, by presenting the bizarre uses one can give an old Altoids tin in different print ads for fake products. The prints have a retro feel that matches the look and feel of the iconic brand with our tins being presented as the hero in the most unlikely situations. As an homage to the comedic heritage of the brand, each one of the faux retro ads contain humorous copy that rewards the curiosity of those who read it.