Always Print QUINCEAÑERA by Lapiz Chicago

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Industry Hygiene & Personal Care Products
Media Print, Magazine & Newspaper
Market United States
Agency Lapiz Chicago
Executive Creative Director Laurence Klinger
Creative Director Pablo Ferrari, Maria Bernal Agency Producer
Art Director Jorege Pomareda
Copywriter Carlos Bretel
Photographer Brian Kuhlmann
Account Supervisor Sara Abadi
Released June 2011

Credits & Description

Category: Toiletries
Advertiser: P&G
Product/Service: ALWAYS
Agency: LAPIZ
Chief Creative Officer: Laurence Klinger
Executive Creative Director: Laurence Klinger
Creative Director: Maria Bernal/Pablo Ferrari
Copywriter: Carlos Bretel
Art Director: Jorege Pomareda
Photographer: Brian Kuhlmann
Account Supervisor: Sara Abadi
Account Manager: Elizabeth Papasakelariou
Planner: Ana Maria Matta
Account Manager: Elizabeth Papasakelariou
Planner: Ana Maria Matta
Other Credits: Agency Producer: Nia Mccarthy

English Translation of Main Headlines
When a girl turns 15 in Latin America, it’s a very special occasion. She is entering womanhood, celebrated by a traditional party called "Quinceañera."
Always supports the transition of the child into a woman, a beautiful evolution.