FORGOT YOUR PASSWORD? by Grupo Gallegos for Alzheimer's Association

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FORGOT YOUR PASSWORD?

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Industry Public Safety, Health & Hygiene, Racial/Ethnic/Handicapped/Minority Awareness
Media Print, Magazine & Newspaper
Market United States
Agency Grupo Gallegos
Executive Creative Director Favio Ucedo
Creative Director Martin Cerri, Juan Oubina
Art Director Ricardo Ovelar
Copywriter Santiago Andrés Rivillas Hincapié
Released June 2012

Awards

Cannes Lions 2012
Media Lions Best Use of Digital Media Bronze

Credits & Description

Type of entry: Use of Media
Category: Best Use of Digital Media
Advertiser: ALZHEIMER'S ASSOCIATION US
Product/Service: ALZHEIMER'S ASSOCIATION
Agency: GRUPO GALLEGOS HUNTINGTON BEACH, USA
Advertiser ALZHEIMER'S ASSOCIATION US
Product ALZHEIMER'S ASSOCIATION
Entrant GRUPO GALLEGOS HUNTINGTON BEACH, USA
Type of Entry: Use of Media
Category: Best Use of Digital Media
Title: FORGOT YOUR PASSWORD?
Advertiser/Client: ALZHEIMER'S ASSOCIATION US
Product/Service: ALZHEIMER'S ASSOCIATION
Entrant Company: GRUPO GALLEGOS HUNTINGTON BEACH, USA
DM/Advertising Agency: GRUPO GALLEGOS HUNTINGTON BEACH, USA

Executive Creative Director: Favio Ucedo (Grupo Gallegos)
Creative Director: Martin Cerri (Grupo Gallegos)
Creative Director: Juan Oubina (Grupo Gallegos)
Art Director: Ricardo Ovelar (Grupo Gallegos)
Copywriter: Santiago Rivillas (Grupo Gallegos)



Results


Increased visit to the Alzheimer's website by 400% during November, the national awareness month.



Creative Execution


We created a new medium taking advantage of the email that you receive when you forget your password helping people understand how frustrating it is to forget.




Generate awareness and educate about the Alzheimer's disease. If forgetting small things complicates people's life, it's hard to imagine how it is to live with the Alzheimer's disease.