Sloth by Team collaboration for Amazon Watch

Sloth

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Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market United States
Agency Team collaboration
Creative Director Andrew Scott, Marcus Conge
Art Director Marcus Conge
Copywriter Andrew Scott
Released December 2017

Credits & Description

Advertised brand: Amazon Watch
Title: Topiary Terror
Advert title: Topiary Terror
Translation of headline to English: Deforestation kills more than trees.
Advertising Agency: Team collaboration, Rochester, U.S.A.
Creative Director: Andrew Scott / Marcus Conge
Art Director: Marcus Conge
Copywriter: Andrew Scott
Digital Artist: Marcus Conge
Published/Released: December, 2017
Synopsis:
The Amazon is home to thousands of unique species of wildlife. Everyday, as cattle ranchers and loggers clear out thousands of acres at a time, countless numbers of these animals are killed or displaced.
By playing off the iconic image of a topiary sculpture, this provocative visual series for the non-profit Amazon Watch serves as a reminder that deforestation destroys more than the forest.