Amber Hotel Print Amber-Spaghetti by Isobar Nairobi

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Amber-Spaghetti

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Industry Hotels & Resorts
Media Print, Magazine & Newspaper
Market Kenya
Agency Isobar Nairobi
Creative Director Yash Deb
Art Director Monique Abok, Eric Muriithi
Copywriter Yash Deb
Released December 2017

Credits & Description

Category: Hospitality, Tourism
Media: Print
Brand: Amber Hotel
Agency: Isobar
Geo: Kenya
Advertising Agency: Isobar, Nairobi, Kenya
Creative Director / Copywriter: Yash Deb
Art Directors: Eric Muriithi, Monique Abok
Photographer: Osborne Macharia
Published: December 2017
Synopsis:
Amber Hotel is one of the newest fine dining restaurants that have sprung up in Nairobi. The three main areas of focus for the restaurant are its menu, service and atmosphere. Amber offers a culinary experience at its best with local and international cuisines. Fine dining is perceived to be an expensive and intimidating affair synonymous with snooty people. Most times people visit fine dining restaurants for a special occasion, so the food and ambience must not disappoint. As a new player in the market Amber faces stiff competition from other heritage brands in the market. We had to stand out and find a way to make fine dining more approachable. We created a tongue in cheek ad series that communicated one thing: Amber Hotel offers a culinary experience that will make you forget yourself.