Amena Autism Center Print Girl by Y&R Amman

Girl

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Jordan
Agency Y&R Amman
Creative Director Emad Khayyat
Art Director Emad Khayyat, Zayd Abidi
Copywriter Zayd Abidi
Photographer Adriano Von Markendorf
Released June 2017

Credits & Description

A child with autism finds it difficult to fully communicate and interact with the world around them, and common symptom is a difficulty in making eye contact. We used this symptom as a way to raise awareness around autism in a creative way, creating a call to action for parents which would lead to early detection of autism in their children. In a society where mental health is surrounded by a certain stigma and awareness is scarce, we aim to break the stereotype and raise awareness around this important topic.
Category: Health & safety
Client: Amena Autism Center
Agency: Y&R Amman
Country: Jordan
Creative Director: Emad Khayyat
Art Director: Emad Khayyat
Art Director: Zayd Abidi
Copywriter: Zayd Abidi
Photographer: Adriano Von Markendorf