Finish the Fight: Michael Douglas by The Martin Agency Richmond for American Cancer Society

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Finish the Fight: Michael Douglas

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Industry Against Cancer
Media Print, Magazine & Newspaper
Market United States
Agency The Martin Agency Richmond
Production Aero Film
Production Company 3
Director Jim Mangold
Creative Director Brian Williams
Designer Thiago Balzano
Producer Lisa Wieneke
Editor Jd Smyth
Service Agency Final Cut
Released March 2013

Credits & Description

Category: Charities & appeals
Brand: American Cancer Society
Agency: The Martin Agency, Richmond VA
Country: United States of America
In honor of the Societyâs upcoming 100th birthday on May 22, ACS is launching a campaign, titled "Finish the Fight," highlighting the progress they have made and asking the public to join their fight to make this cancer's last century.

The central creative idea focuses on causing a disruption in a crowded public place, because "silence wont finish the fight, action will." A stereo amplifier appears as the common thread throughout the TV spots, signifying the need for moments against silence.

Category: Charities & appeals
Client: American Cancer Society
Agency: The Martin Agency, Richmond VA
Production: Aero Film
Country: United States of America
Director: Jim Mangold
Chief Creative Officer: joe alexander
Creative Director: Brian Williams
Group Creative Director: Nancy Hannon
Associate CD / Copywriter: Eric Dome
Senior Art Director: Daniela Montanez
DoP: Jim Mangold
Post production: Company 3
Editing Company: Final Cut- Los Angeles
Studio: Whitney McCall
Designer: Thiago Balzano
Music + Sound Production: Eleven Sound
Agency Exec Producer: Molly Souter
Agency Sr Broadcast Producer: Pamela Mahan
Agency Jr Producer: Marlena Villery
Executive Print Producer: Jenny Schoenherr
Art Producer: Mary Taylor Otanez
Director of Talent & Traffic: Christine Branin
Production Company: Aéro Film
Director/DP: Jim Mangold
Executive Producer: Sara Eolin
Producer: Lisa Wieneke
Editorial Company: Final Cut- LA
Editor: JD Smyth
Assistant Editor(s): Hasani Franke