Teeth & Brain by Arnold Worldwide Boston, Arnold Worldwide New York for American Legacy Foundation

Teeth & Brain

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Industry Charities, Foundations, Volunteers, Anti-smoking
Media Print, Magazine & Newspaper
Market United States
Agency Arnold Worldwide Boston
Creative Director John Kearse, Meg Siegal
Art Director Rob Kottkamp
Copywriter Will Chambliss, Gregg Nelson
Agency Arnold Worldwide New York
Director Henry Alex-Rubin
Creative Director Pete Favat, Alex Bogusky
Art Director Eric Stephenson
Account Supervisor Hayden Lockaby - Management Supervisor
Editor Aaron Langley, Cosmo Street Editorial Ny
Released June 2010

Awards

Cannes Lions 2010
Film Lions - Silver

Credits & Description

Advertiser/Client: AMERICAN LEGACY FOUNDATION
Product/Service: SMOKING AWARENESS
Entrant Company: ARNOLD WORLDWIDE Boston, USA
Advertising Agency: ARNOLD WORLDWIDE Boston, USA
Chief Creative Officer: Pete Favat
Creative Director: Pete Favat/John Kearse/Meg Siegal
Copywriter: Gregg Nelson/Will Chambliss
Agency Producer: Carron Pedonti
Account Manager: Executive Director: Paul Nelson
Account Supervisor: Management Supervisor: Kat Karpati
Production Company: SMUGGLER New York, USA
Director: Henry-Alex Rubin
Editor: Aaron Langley, Cosmo Street Editorial
Sound Design/Arrangement: Mike Secher, Soundtrack Boston
Art Director: Eric Stephenson And Rob Kottkamp
Post Production: Dave Wallard/Peter Bullis/Amy Appleton, Brickyard Vfx
Brief Explanation:
This spot is called “Problem Solving” but we think a name change might be in order. After all, one tobacco company changed its name to “focus attention away from tobacco.”