Americans for Grammar Print Americans for Grammar: Biatch by Y&R Midwest Chicago

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Americans for Grammar: Biatch

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Industry Education
Media Print, Magazine & Newspaper
Market United States
Agency Y&R Midwest Chicago
Director Matt Witt
Art Director Richard Fischer
Copywriter Evan Thompson
Released February 2012

Credits & Description

The objective of this project from Y&R Chicago was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In facebook posts, in emails, memosâ¦and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school.
Category: Education
Client: Americans for Grammer
Agency: Y&R Chicago
Country: United States of America
Director: Matt Witt
Chief Creative Officer: bob winter
Copywriter: Evan Thompson
Art Director: Richard Fischer
Assoc Creative Director: Evan Thompson
Assoc Creative Director: Richard Fischer