Americans for Grammar: Fuksmler by Y&R Midwest Chicago for Americans for Grammar

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Industry Colleges, Universities & Education Centers
Media Print, Magazine & Newspaper
Market United States
Agency Y&R Midwest Chicago
Art Director Richard Fischer
Copywriter Evan Thompson
Released February 2012

Credits & Description

The objective of this project was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In Facebook posts, in emails, memos…and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school. We used grammatically incorrect graffiti as our example in print ads because they are the most visible example out in public. The print ads drive to a blog, Americans for Grammar.org, that is a growing collective of misspelled and grammatically incorrect tags around the country that encourages Americans that find misspellings and post pictures themselves.
Advertising Agency: Y&R Chicago, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Directors: Evan Thompson, Richard Fischer
Copywriter: Evan Thompson
Art Director: Richard Fischer
Director of Innovation: Matt Witt

The Print Ad titled Americans for Grammar: Fuksmler was done by Y&R Midwest Chicago advertising agency for product: Americans for Grammar (brand: Americans for Grammar) in United States. It was released in Feb 2012.