Ammeloo Print Chop-Chop Campaign: Dynamite cow by Amber China

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Chop-Chop Campaign: Dynamite cow

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Industry Knives
Media Print, Magazine & Newspaper
Market China
Agency Amber China
Creative Group Head Cs Chong, Elissa Azizi, Cherry Wang
Creative Director Kidd Zhang, Ben Guo, Willow Yang
Art Director Cone Gong
Released December 2016


One Show 2018
Print & Outdoor Craft / Illustration - Single or Campaign Silver

Credits & Description

Brand: Ammeloo
Agency: Amber China
Agency: Amber China Shanghai, China
Entrant: Amber China Shanghai, China
Idea Creation: Amber China Shanghai, China
Cheif Creative Officer: Tan Chee Keong (Amber China)
Chief Executive Officer: Amber Liu (Amber China)
Creative Director: Ben Guo (Amber China)
Creative Director: Kidd Zhang (Amber China)
Creative Director: Willow Yang (Amber China)
Art Director: Cone Gong (Amber China)
Creative Group Head: Cs Chong (Amber China)
Creative Group Head: Elissa Azizi (Amber China)
Creative Group Head: Cherry Wang (Amber China)
Copywirter: Yujing (Amber China)
Illustrator: Vince Low Sun Wing (Vince Low Sun Wing)
Gernal Manager: Titan Fu (Amber China)
Account Director: Eva Shen (Amber China)
Production Manager: Joy Wang (Amber China)
Executive Producer: Ella Cao (Amber China)
Ammeloo is an American kitchenware brand trying to make a presence in China. While it was recognised globally for manufacturing top quality products, it wanted to be the preferred kitchenware brand amongst Chinese consumers. In this campaign, we focused on the Ammeloo Chef’s Edition Knife. Made using cutting-edge technology and design, the knife was guaranteed rust-proof, durable and sharp. But with so much competition from many bigger established brands in China, Ammeloo needed a way to cut through the clutter.