Child by Ogilvy & Mather Frankfurt for Amnesty International

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Ogilvy & Mather Frankfurt
Executive Creative Director Felix Fenz
Creative Director Peter Strauss
Art Director Sergej Chursyn
Copywriter Peter Strauss
Photographer Andrew Reed Weller
Production H&O
Released March 2017

Awards

Cannes Lions 2017
Outdoor Billboards & Street Posters: Charities & Non-profit Bronze Lion Campaign

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Amnesty International
Agency: Ogilvy
Geo: Germany
Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Director: Felix Fenz
Creative Director: Peter Strauss
Art Director: Sergej Chursyn
Copywriter: Peter Strauss
Post Production: Joachim Becker / H&O
Management Supervisor: Michael Fucks
Account Executive: Viorel Borgovan
Art Buying: Natalie Hergenhan
Head of Integrated Production: Oliver Kreage
Photographer: Andrew Reed Weller
Production Company: H&O Frankfurt
Additional Company: Amnesty International, Bern
Chief Creative Officer: Dr. Stephan Vogel (Ogilvy Germany)
Executive Creative Director: Felix Fenz (Ogilvy Germany)
Creative Director: Peter Strauss (Ogilvy Germany)
Creative Director: Helmut Meyer (Ogilvy Germany)
Art Director: Sergej Chursyn (Ogilvy Germany)
Account Management: Michael Fucks (Ogilvy Germany)
Account Management: Viorel Borgovan (Ogilvy Germany)
Art Buyer: Nathalie Hergenhan (Ogilvy Germany)
Digital Artist: Joachim Becker (H&O Frankfurt)
Photographer: Andrew Reed Weller (Freelancer)
Advertisers Supervisor: Marcel Hagmann (Amnesty International)
Media Planner: Patricia Gottet (Mindshare Zurich)
Published: March 2017
You can switch it off. They can't.
Description
In 2016, war and terror are so omnipresent on the news that sometimes we forget one important thing about it:
While we can switch off the TV and just go back to our daily routine, people in warzones have to live with terror and fear. Our campaign connects both worlds in one visual.