Execution by Colenso BBDO Auckland for Amnesty International

Execution

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene, Human Rights
Media Print, Magazine & Newspaper
Market New Zealand
Agency Colenso BBDO Auckland
Executive Creative Director Nick Worthington
Creative Director Steve Back, Deputy Creative Director
Art Director Karl Fleet, Jonathan Mcmahon, Lachlan Mcpherson, Lisa Fedyszyn Whybin Tbwa
Photographer Henry Jen
Account Supervisor Michelle Williamson
Released May 2010

Awards

Cannes Lions 2010
Press - Silver

Credits & Description

So many of us haven't signed up to be members of Amnesty and by ignoring our membership calls and street collectors we are in turn ignoring serious human rights issues. In this campaign we see crowds gathering around execution, beating and brutality scenarios. But instead of facing inward as a crowd normally would, they are facing outward. Turning their backs on human rights.Print ads created by Colenso BBDO Auckland
Client: Amnesty International
Agency: Colenso BBDO
Creatives: angela watson (Group Head)
Creatives: nick worthington (Executive Creative Director)
Creatives: Karl Fleet (Deputy Creative Director)
Creatives: Jonathan McMahon/Karl Fleet/Lisa Fedyszyn (Copywriter)
Creatives: Jonathan McMahon/Karl Fleet/Lisa Fedyszyn (Art Director)
Creatives: Phil Newman (Agency Producer)
Creatives: Henry Jen (Photographer)
Creatives: Kevin Hyde (Retoucher)
Creatives: Lachlan Palmer-Hubbard (Designer)
Creatives: Kate Smart (Account manager)
Country: New Zealand