|Industry||Charities, Foundations, Volunteers, Public Safety, Health & Hygiene, Human Rights|
|Media||Print, Magazine & Newspaper|
|Agency||Leo Burnett Prague|
|Golden Drum 2003|
|The Winners||Media awards||Silver Drumstick|
Credits & Description
One of the most powerful tools of Amnesty International has been sending letters to the heads of the countries where human rights have been violated. We created a personal message from the president to the reader of the ad thanking him or her for helping him to violate human rights by not protesting. The reader is asked by Al to visit the web site where he can find more information about the matter, and the way to write the president back (to send him a protest letter).