Amnesty International: Free the innocent and imprison the guilty by Colenso BBDO Auckland for Amnesty International

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Amnesty International: Free the innocent and imprison the guilty

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene, Human Rights
Media Print, Magazine & Newspaper
Market New Zealand
Agency Colenso BBDO Auckland
Executive Creative Director Nick Worthington
Art Director Sarah Frizzell
Copywriter Tom Paine
Photographer Mat Baker
Released April 2011

Credits & Description

Throughout the world, thousands of people every year are detained and imprisoned arbitrarily without a fair trial. Amnesty International has been successfully campaigning for the unconditional release of these prisoners for the past 50 years.

To celebrate this and raise further awareness of their tireless work, Colenso BBDO Auckland produced an interactive press ad. When the reader turns the page, they help Amnesty free the innocent and imprison the guilty.
Category: Charities & appeals
Client: Amnesty International
Agency: Colenso BBDO, Auckland
Country: New Zealand
Account Director: Ruth Blair
Executive Creative Director: Nick Worthington
Art Director: Sarah Frizzell
Copywriter: Tom Paine
Agency Producer: Rob Linkhorn
Retoucher: Carl Baker
Photographer: Mat Baker
Retoucher: Kevin Hyde