Works » Amnesty International

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Industry Charities, Foundations, Volunteers, Human Rights
Media Print, Magazine & Newspaper
Market Germany
Agency McCann Erickson Berlin
Producer Karin Frey
Copywriter Christian Netter
Photographer Markus Bachmann
Production PX1
Released December 2012

Credits & Description

Media: Print
Category: Public interest
Agency: McCann Erickson
Brand: Amnesty International
Geo: Europe, Germany
For many authors their work means certain death.

The campaign brings to life the very real risks that novelists, essayists, philosophers and journalists take everyday by just speaking their mind. It is a visually arresting and dramatic defence of free speech.

Advertising Agency: McCann, Berlin, Germany
Chief Creative Director: Bill Biancoli
Creative Directors: Tilo Endert, Erik Gonan
Art Directors: Hugo Rohrbeck, Benjamin Möller, Jens Böckmann
Copywriter: Christian Netter
Photographer: Markus Bachmann
Account Direction: Nadine Lange
Post production: PX1
Producer: Karin Frey
Advertiser's Supervisor: Anne-Catherine Paulisch
Published: November 2012

The Print Ad titled Graveyard was done by McCann Erickson Berlin advertising agency for Amnesty International in Germany. It was released in Dec 2012.