Roberto by Lowe Ginkgo Montevideo for Amnesty International

Roberto

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Industry Charities, Foundations, Volunteers, Human Rights
Media Print, Magazine & Newspaper
Market Uruguay
Agency Lowe Ginkgo Montevideo
Photographer Gustavo Germano
Released June 2012

Awards

Cannes Lions 2012
Press Lions Fundraising & Appeals Gold
Outdoor Lions Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages Gold

Credits & Description

Media: Print
Geo: Uruguay
Category: Public interest
Agency: Lowe
Brand: Amnesty International
This campaign aims to remember the people who were persecuted, tortured and disappeared under the military dictatorships in Uruguay, Argentina and Chile. In conmemoration of 40 years of democracy in the region and Amnesty's ongoing fight for justice for those still missing.
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Copywriters: Mateo Vidal, Camila De Simone
Photographer: Gustavo Germano
Account Managers: Marcelo Bonomi, Victoria Martin