Amnesty International Print The Really Big And Far Reaching Ad Campaign They Never Really Wanted You To See, 1 by VCCP London

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The Really Big And Far Reaching Ad Campaign They Never Really Wanted You To See, 1

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Industry Charities, Foundations, Volunteers, Human Rights
Media Print, Magazine & Newspaper
Market United Kingdom
Agency VCCP London
Executive Creative Director Darren Bailes
Creative Director Matt Lever
Producer Jen Price-Thomas
Released January 2016

Awards

One Show, 2016
Print & Outdoor Non-Profit - Publications / Publications Merit

Credits & Description

Agency: Vccp London
Client: Amnesty International
Associate Creative Director Chris Birch Jonny Parker
Creative Director Matt Lever
Designer Anthony Burrill
Executive Creative Director Darren Bailes
Producer Jen Price-Thomas
Advertising Agency VCCP London
Planner Henry Bilson
No one knew there was an arms fair that sold illegal torture equipment in London. And the organisers and UK government seemed to like it that way.
So we gave the London Arms Fair the advertising campaign it never asked for. Placing our ads in high profile London newspapers, billboard sites and in every other media we could get our hands on - all over the UK. As a result, the sheer volume of signatures to Amnesty’s petition forced the UK government to ban the trading of torture tools.