STALINCLAUS by Ogilvy & Mather Prague for Stock Plzen Bozkov

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Industry Alcoholic drinks & Tobacco
Media Print, Magazine & Newspaper
Market Czech Republic
Agency Ogilvy & Mather Prague
Creative Director Tomas Belko
Art Director Dima Lebedev, Will Rust Ogilvy
Copywriter Martin Demartini, Alexandra Doroguntsova
Illustrator Dima Lebedev
Released April 2011

Awards

Golden Drum 2011
Press Drinks Golden Drum
Outdoor Drinks Silver Drum

Credits & Description

Creative idea explanation:
It is generally perceived, that vodka is getting better and purer with each distillation cycle. Amundsen is the only six times distilled vodka on the market. Rather than long explanations we created very simple visual riddle that illustrated how one can reach perfection in exactly six subsequent steps. We translated these six steps into small changes in facial features of world's dictators with unexpectedly good result. Using portraits of world's dictators as a topic was linked to high visibility, engagement and increased motivation to look closely and solve the riddle.
Category: Alcoholic Drinks
Advertiser: STOCK BOZKOV
Product/Service: AMUNDSEN VODKA
Agency: OGILVY & MATHER PRAGUE
Agency: OGILVY & MATHER UKRAINE
Type Of Ad: Magazine
Date of First Appearance: Apr 26 2011
Entrant Company: OGILVY & MATHER PRAGUE, CZECH REPUBLIC
Creative Director: Will Rust/Tomas Belko
Copywriter: Alexandra Doroguntsova/Martin Demartini
Art Director: Will Rust/Dima Lebedev
Illustrator: Dima Lebedev

The Print Ad titled STALINCLAUS was done by Ogilvy & Mather Prague advertising agency for product: Amundsen (brand: Stock Plzen Bozkov) in Czech Republic. It was released in Apr 2011.