Anador Print Head 1 by Borghi/Lowe Sao Paulo

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Head 1

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Brazil
Agency Borghi/Lowe Sao Paulo
Executive Creative Director Jose Henrique Borghi
Creative Director Erh Ray, Fernando Nobre, Fabio Brigido, Fábio Vido
Art Director Saulo Rocha
Copywriter Ana Cavalcanti E Guilherme Nesti
Illustrator Pamplace
Released May 2013


FIAP 2014
Gráfica Campañas Productos Finalista

Credits & Description

Poster from Borghi/Lowe, Sao Paulo consists of architectural construction that resemble heads. On the top of the building/heads, something simbolizes a headache, like a noise mens fighting in a pub or women screaming, afraid of rats. Through the door/mouth, there's always a solution arriving, which symbolized Anador. In these cases, a policeman or a a sprayer.
Category: Pharmaceutical & medical
Client: Boehringer Ingelheim
Agency: Borghi/Lowe, Sao Paulo
Country: Brazil
Executive Creative Director: Fernando Nobre
Creative Director: Fabio Brigido
Executive Creative Director: José Borghi
Creative Director: Fernando Nobre
Art Director: Saulo Rocha
Copywriter: Guilherme Nesti
Agency Producer: Paulo Farias
Illustrator: Pamplace
Published/Released (Month, Year): April, 2013