BRIGHT SIREN by East Japan Marketing & Communications, PARTY Tokyo for Warner Music Japan

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BRIGHT SIREN

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Industry Culture, Leisure & Sport
Media Print, Magazine & Newspaper
Market Japan
Agency East Japan Marketing & Communications
Director Masashi Kawamura, Qanta Shimizu, Masatsugu Nagasoe
Creative Director Masashi Kawamura, Qanta Shimizu
Art Director Masashi Kawamura, Qanta Shimizu
Agency PARTY Tokyo
Director Masashi Kawamura, Qanta Shimizu, Masatsugu Nagasoe
Creative Director Masashi Kawamura, Qanta Shimizu
Art Director Masashi Kawamura, Qanta Shimizu
Released June 2012

Awards

Spikes Asia 2012
Digital Consumer Services Bronze

Credits & Description

Type of entry: Craft
Category: Photography
Advertiser: WARNER MUSIC JAPAN
Product/Service: ANDROP BAND
Agency: PARTY Tokyo, JAPAN
Advertiser WARNER MUSIC JAPAN
Product ANDROP BAND
Entrant PARTY Tokyo, JAPAN
Type of Entry: Craft
Category: Photography
Title: BRIGHT SIREN
Links: http://www.birdman.ne.jp/awards/brightsiren/index_en.html
Advertiser/Client: WARNER MUSIC JAPAN
Product/Service: ANDROP BAND
Entrant Company: PARTY Tokyo, JAPAN
DM/Advertising Agency: PARTY Tokyo, JAPAN
Creative Director/Film Director/Art Director: Masashi Kawamura ()
Creative Director/Film Director/Art Director: Qanta Shimizu ()
Film Director: Masatsugu Nagasoe ()
Director Of Photography: Takayuki Shida ()
Gaffer: Satoshi Mizoguchi ()
Set Design: Toshihiko Takashima ()
Technical Director/Programmer: Masanori Mori/Daisuke Nakamura ()
Web Director: Roy Ryo Tsukiji ()
Web Designer: Wookie Choi ()
System Engineer: Masanori Mori ()
Programmer: Yoshihiro Kunihara/Ken Ishizuka/Nobuaki Arikata/Junichi Arakawa ()
Creative Assistant: Miho Ishizuka ()
Film Producer: Yasuhito Nakae/Hisaya Kato ()
Assistant Producer: Takafumi Shindo ()
Production Manager: Hiroko Takahashi ()
Film Production: Aoi Advertising Promotion (AOI Advertising Promotion)
Digital Production: Img Src/Birdman (IMG SCR/Birdman)
Camera Support: Canon Marketing Japan (Canon Marketing Japan)
Music: Androp 'bright Siren' (Androp 'Bright Siren')
Creative Agency: Party (Party)
Brief Explanation
This is an interactive music video for "Bright Siren" by the Japanese band androp. The title and the lyrics "not to make it a memory" inspired us to come up with the idea of creating a light animation from camera strobes. We actually lined up 250 cameras and controlled each strobe through a computer program. All the lights in the film are real, and no CG were used.On the website, people were able to view the photos taken from the cameras, and create their own "strobe messages" to embed in the video to share with their friends.