International Andy Awards Print MYANDY APP by R/GA New York


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Industry Shows, Events & Festivals
Media Print, Magazine & Newspaper
Market United States
Agency R/GA New York
Executive Creative Director Taras Wayner
Creative Director Christian Behrendt, Andrew Eaton, Leif Abraham
Copywriter Will Binder
Released August 2011

Credits & Description

Category: Entertainment & Leisure
Advertiser: ANDY AWARDS
Product/Service: ANDY AWARDS
Agency: R/GA
Creative Director: Andrew Eaton (R/GA)
Chairman/CEO/Chief Creative Officer: Bob Greenberg (R/GA)
Visual Designer: Brian Schmitt (R/GA)
Senior Software Engineer: Brian Tobin (R/GA)
Senior Interaction Designer: Carlos Gutierrez (R/GA)
Creative Director: Christian Behrendt (R/GA)
Visual Designer: Jihee Yoon (R/GA)
Interaction Design Director: Karen Bonna-Rainert (R/GA)
Creative Director: Leif Abraham (R/GA)
Senior Producer: Michele Nauman (R/GA)
Executive Creative Director: Taras Wayner (R/GA)
Executive Creative Director/Brand: Thomas Bossert (R/GA)
Copywriter: Will Binder (R/GA)
Media placement: Mobile App - iPhone - 12 April 2012

Describe the objective of the promotion.
Winning an advertising award today doesn’t necessarily mean you’ll get an actual award. No doubt winning is an honor, but wouldn’t it be nice to have something to show for it?

Describe how the promotion developed from concept to implementation.
myANDY is the official ANDYs app that lets you download an ANDY trophy to your phone. And true to the ANDYs, long-billed as one of advertising’s toughest award show, it’s one of the most exclusive apps in the world because it’s available ONLY for ANDY winners. Not only is it a digital ANDY, it’s also your own private network with fellow industry rock-stars. You can check out the stellar work, and send messages to other winners.

Explain why the method of promotion was most relevant to the product or service.
We decided on a mobile app, so you’ll always have your ANDY award with you.

Describe the success of the promotion with both client and consumer including some quantifiable results.
Describe the success of the promotion with both client and consumer including some quantifiable results (100 words max)
With myANDY, you’ll always have an exclusive connection to the industry’s best work and most creative minds. Not to mention, your very own digital trophy.