ACRES: Bear pile, 1 by Adwright, Mccann Erickson Singapore for Animal Concerns Research & Education (acres)

ACRES: Bear pile, 1

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Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Singapore
Agency Adwright
Creative Director Danny Phoa, Nafe Tong
Art Director Celine Tan, Nafe Tong
Agency Mccann Erickson Singapore
Creative Director Danny Phoa, Nafe Tong
Art Director Celine Tan, Nafe Tong
Released October 2012

Credits & Description

Media: Print
Geo: Singapore
Category: Public interest
Agency: Adwright
Brand: ACRES
Much has been said about the travesty of the ongoing bear bile trade. We need not emphasize more on their tiny cages and excruciating process during the daily extrication of the bile. Seriously, in their place, anyone would wish they were dead. When I read about the story of how this mother bear opted to put her cub out of misery, and her own death after, that was it. We had to do something. These are awareness posters really. I wish we could be more explicit and aggressive in shouting how this should be stopped immediately.

Advertising Agency: Adwright Communications, Singapore
Creative Directors: Danny Phoa, Nafe Tong
Art Directors: Nafe Tong, Celine Tan
Copywriters: Anson Ong, SayLin Ong
Published: June 2012