Annoushka Print Rule the World, 7 by Mr. President London

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Rule the World, 7

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Industry Jewelry
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Mr. President London
Executive Creative Director Jon Gledstone
Creative Sarah Hardcastle, Elliott Shiels
Photographer Turi Løvik Kirknes
Released June 2017

Credits & Description

Category: Personal Accessories
Media: Print
Brand: Annoushka
Agency: Mr. President
Geo: United Kingdom
Advertising Agency: Mr. President, London, UK
Managing Partner: Claire Hynes
Strategy Partner: Nick Emmel
Executive Creative Director / Partner: Jon Gledstone
Head of Design: Dan Viveiros
Creatives: Sarah Hardcastle, Elliott Shiels
Senior Designer: David Clulow
Connections Planner: Clancy Walsh
Account Manager: Harriet Bell
Senior Producer: James Fricker
Photographer: Turi Løvik Kirknes
Photographer Assistant: Katie Boyle
Stylist: Victoria Wright
Make Up: Lan Nguyen
Nail Artist: Cherrie Snow
Published: May 2017
Mr President is helping fine jeweler Annoushka Ducas launch her Crown Rings collection with a new campaign that steps outside the fine jewelry mould. The “Rule the World” print, store and digital campaign features a diverse set of female hand models showing off the new Crown Rings in a playful and powerful way that shares messages of empowerment in Universal Sign Language (USL).