Antarctica Print Pop poster, 2 by FCBMAYO Lima

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Pop poster, 2

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Industry Beers and Ciders, Soft Drinks
Media Print, Magazine & Newspaper
Market Peru
Agency FCBMAYO Lima
Copywriter Mónica Abad
Released April 2013

Credits & Description

Media: Outdoor
Category: Non-alcoholic drinks
Agency: Draftfcb
Brand: Guarana Antarctica
Geo: Americas, Peru
SabMiller needed to spread the word about its soft drink made from guarana, the only one of its kind in the Peruvian market. The graphic art transmits all of the things that go through a young person's head, that are part of him or her, and that make him or her unique. Our inspiration came from the beautiful masks used in the Candelaria festival in Puno, in the southern Peruvian Andes.

Advertising Agency: Mayo DraftFCB, Lima, Peru
Producto: Guaraná Backus
Chief Creative Officer: Humberto Polar
Creative Directors: Joao Jackel, Monica Abad
Art Directors: Joao Jackel, Martín Asato
Copywriter: Monica Abad
Illustration: Martin Asato